Mobi-Registration.org

The mobile internet is vaster in size now than it ever was… And it is continuously growing! In fact, in a survey carried forth in August, 2004 clearly showed that at least 30 percent of all cell phone users access the mobile internet through their phones. These numbers may seem vague to some but the fact is they are very real and day by day people are becoming more and more influenced by this media.

In this scenario, many e-businesses have found a way to mass-advertise the same way the television media carries out all promotional activities. The basic theory is, you put a lower comparative investment over the ratio of estimated people that may watch the actual advertisement. This is a very large advantage in favor of e-commerce and it may very well be the future of free-trade globalization in itself. Most mobile network operators are keeping their pace very fluently with the advances in technology faced by the Cellular-device industry. If progress keeps on going as it is, pretty soon there could be a very large influx of investment towards the mobile internet for an unspecified length of time.

Jan 2005, Motorola created a test promotional campaign for its new market entry phone, the RAZR V3 ®. The phone was widely accepted in the international market to begin with, but this new fresh approach was admired by many and broke many other brand loyalties. The company saw that this was a good potential media for advertisement, but they were not sure at its effectiveness to reach the consumers as it had not been tried before in such a scenario.

The whole affair was a simple example of the great effect a small ad can have in the mobile internet. Motorola launched a simple 4 page site, with all the details and promotional slogans for the phone including some pictures as well. Apart from that there was also an opportunity to enter for a lucky draw to actually win a RAZR ®. Motorola Executives were not very optimistic on the subject, but were not taken aback either because of the extremely low comparative cost of this media. However, the results were nothing short of remarkable. Thousands of entries for the lucky draw were made by users and the web count kept growing. The campaign was a success.